Proj 4 Final

I rearranged Pages in my book, tweaked the maps, and added a few more pages so that my system was clearer! Here are a few pages just to see the progression of the booklet.

PROJ 5 Portfolio

Here is the link: http://meganyulga.blogspot.com/p/art-116-final-portfolio.html

Project 4: Signage System/Wayfinding Design [Booklet Layout]

Here is a first draft of my booklet layout. I still want to take photographs and add them in. I realize I also need to tweak a lot!

Project 4: Signage System/Wayfinding Design [Initial Sign Designs]

Below are examples of my initial sign system. Since I am going for a fun, sarcastic tone, I want to keep that throughout my colors and sign designs. I want it to be extremely lighthearted. 

I've created examples for:

• Most frequented rooms
• Classroom number plates
• Office name plates
• Stair Core doors
• Navigation signs

I also want to create a sign in the beginning in the lobby that goes something like this:

Things we know are wrong with FAC

• Only the main entrance doors stay open after 5pm
• 1st floor has no bathrooms
• The third floor does not connect; must get to STAIR 3 in order to get to the other side
• Must get to STAIR 3 in order to get to the fourth floor

Project 4: Signage System/Wayfinding Design [Maps]

These are my first attempt at revising and simplifying the maps. I had comments from Fender last period that I haven't implemented quite yet. I wanted to get it all done first! I also have a rough signage system down, but I want to further it before I continue to post!

Project 4: Signage System/Wayfinding Design [Class discussion reflection/Initial Idea]

Class discussion with Marilyn Dean:

• The hours are always a big issue
• People always get lost and feel silly (biggest complaint)
• The system needs to be more than color coding
• WISH LIST: renumber office doors (left/right/left/right)
• People ask the box off workers lots of questions
•  Art History room the hardest to find
• how do we direct past the art studio

Based on this information I have come to realize that the building is almost comical - There is no easy way to direct people. So, I've decided humor would be a wonderful way to admit the buildings messiness and let people know that we sympathize, yet want to help them get where they need to go. Besides, this is a building with a lot of creative people using it - a little goofiness would be absolutely appreciated. 

What I want to focus:

• More prominent use of color
• Big signs
• Signage or something that the user can pick where they are going and it tells exactly how to get there
• Use descriptive language to describe and mock the building
• It might be cool to create an "app" that people can download to help them get through the building, OR some sort of map
• HUMOR
• SIMPLE SIMPLE SIMPLE
• Large, easy to read signs and graphics

 

Project 4: Signage System/Wayfinding Design [Marylin Dean Chat]

Key things I took away from the chat:

• Hours need to be posted better > maker clearer
• Navigating > people feel lost and silly
• Needs more than just color coding
• Art History room hard to find
• Outside signs would be nice
• Update maps/ create a walk around map possibly
• Only one elevator
• People use box office to ask questions
• Make own brief
• How do they use FAC?
• How can we address them?
• re-number all offices
• left/right/left/right

Project 4: Signage System/Wayfinding Design [Initial Research]

A helpful link I found about FAC: http://drakeapedia.drake.wikispaces.net/Harmon+Fine+Arts+Center

Between 1946 and 1966, 16 new buildings designed by distinguished architects Eliel and Eero Saarinen; Ludwig Mies van der Rohe; Harry Weese and Associates; and Brooks, Borg and Skiles were constructed on campus. The structures brought national attention to Drake. One of these buildings was the Harmon Fine Arts Center.

Dr. Wilbur C. Miller became Drake’s ninth president in 1972. The Harmon Fine Arts Center opened that fall, and Olmsted Center opened in 1974. In 1973, the Olin Foundation Inc. provided a $3.3 million grant to build Olin Hall of Biological Science, which opened in 1975.

Here is a link about Harry Weese and his buildings:  http://places.designobserver.com/feature/the-architecture-of-harry-weese/27018/

This link that Professor Fender provided is extremely helpful! http://www.ap.buffalo.edu/idea/udny/Section4-1c.htm

A link showcase way finding designs: http://www.wmwhiteley.com/

Also this link: http://chitrainteriors.blogspot.com/2011/05/way-finding-signage-design.html

This link was helpful as well: http://www.dexigner.com/news/24905

Below are images of cool and unique designs that I’ve found online.

Project 3: Package Design [FINAL THOUGHTS]

Upon completely this project, I wasn't entirely happy with how my packages came out. The color didn't transfer well onto the paper, and when it folded the color cracked. 

ALSO, I left my wine corkscrew packaging in my cubby and someone messed with it and took the corkscrew out, ripping the package. I was not able to remake it because of timing. 

I was happy with my Pico design. I bought the Magic Model clay and put it in the bottom of the package to hold the Pico in -- the color isn't great but there was no white and I figured that this color was close enough. 

 

 

Project 3: Package Design [Formal Critique]

Here are my designs for my critique:

  

 

Suggestions in class:

•  Make the Pico box thicker
• Actually create the pico
• Flip wine opener artwork around
• More white space on wine opener box
• open up the triangle on the wine opener box

 I really liked all of these suggestions. Moving forward I'm going to try and find compromising solutions. I really like how these are playing out! I'm excited to see what they look like when they are on sturdier material!
 

Project 3: Package Design [Packaging forms]

Pico Package Design (the triangle flap unfolds to open the package. Them empty space allows for consumers to interact with the product before purchasing.)

Wine Opener Package Form

Project 3: Package Design [concepting]

Furthering my HOME RUN brand, I want to carry on the geometric shapes and bold simple lines. I don't want to create packages that are too simple, but I want to carry on the brand I've established.

Below is a sketch of what I'm thinking of executing

This design will hug the shape of the product, while, keeping true to the logo and branding. I will continue the colors and typography on the the package.

I'm not quite sure what my other product is going to be, but I'm highly considering a wine opener (one of those heavy duty ones). I want to keep the theme of the packaging, but I'm aware that everything in the store can't have similar packaging. So I will most likely keep the structure and the geometric feel of my brand, while making the packaging right for the product.

Project 2: Furniture Store Identity [FINAL]

While working on my final edits I really wanted to tighten things up. On the mailer, I made the triangles more the same size, I made sure the type was aligned correctly, etc.

I also tweaked the business cards so that it mimicked the flap idea of the mailer. I didn't want the logo to be covered up by the flap, but to interact with the line that the logo makes. That was my overall goal throughout my system.

Another goal was not to carry my design too far. I have very strong elements and I didn't want to make them over the top. I still wanted to be visually interesting, but not get too carried away. I think I found that perfect balance!

Here is the revised business card cover:

                                                                    

Project 2: Furniture Store Identity [In-class critique]

I really felt great about the in-class critique. Most people agreed that my solutions worked. Alex suggested that I push the line a little big more and I'm going to work on it.

Other than tweaking a few things -- I am ready to print!

Project 2: Furniture Store Identity [Objectives]

Objectives:

·      Clean

·      Simple

·      Clearly demonstrates brand extension and problem solving

·      Represents brand

I am proud of this project and have enjoyed watching it’s progress. By keeping the color pallet simple, I really believe the designs are elegant, modern, sophisticated, and clean. I dialed down my use of the triangle to keep the clean feeling and to not take the power off of the logo.

What is great about my logo is the angle that I am able to play off of. This gives the brand a more edgy and modern feel and allows for multiple solutions outside of the boring horizontal and vertical. My brand has developed greatly beyond my first solutions. The brand has taken a told from actually showing the furniture in the logo, so allowing the name and the promotional materials to speak for themselves. I didn’t want it to be very obvious that Home Run was a furniture store, but I didn’t want it to be associated with baseball either. I think my solution has come across a simple solution that is modern and sophisticated. I also wanted room to be a little cutting edge, and the angles allow me to do this.

Project 2: Furniture Store Identity [Designs for in-class critique]

LETTERHEAD

OPENHOUSE MAILER

 POSTER

 ENVELOPE

BUSINESS CARDS