Project 3: Package Design [Packaging forms]

Pico Package Design (the triangle flap unfolds to open the package. Them empty space allows for consumers to interact with the product before purchasing.)

Wine Opener Package Form

Project 3: Package Design [concepting]

Furthering my HOME RUN brand, I want to carry on the geometric shapes and bold simple lines. I don't want to create packages that are too simple, but I want to carry on the brand I've established.

Below is a sketch of what I'm thinking of executing

This design will hug the shape of the product, while, keeping true to the logo and branding. I will continue the colors and typography on the the package.

I'm not quite sure what my other product is going to be, but I'm highly considering a wine opener (one of those heavy duty ones). I want to keep the theme of the packaging, but I'm aware that everything in the store can't have similar packaging. So I will most likely keep the structure and the geometric feel of my brand, while making the packaging right for the product.

Project 2: Furniture Store Identity [FINAL]

While working on my final edits I really wanted to tighten things up. On the mailer, I made the triangles more the same size, I made sure the type was aligned correctly, etc.

I also tweaked the business cards so that it mimicked the flap idea of the mailer. I didn't want the logo to be covered up by the flap, but to interact with the line that the logo makes. That was my overall goal throughout my system.

Another goal was not to carry my design too far. I have very strong elements and I didn't want to make them over the top. I still wanted to be visually interesting, but not get too carried away. I think I found that perfect balance!

Here is the revised business card cover:

                                                                    

Project 2: Furniture Store Identity [In-class critique]

I really felt great about the in-class critique. Most people agreed that my solutions worked. Alex suggested that I push the line a little big more and I'm going to work on it.

Other than tweaking a few things -- I am ready to print!

Project 2: Furniture Store Identity [Objectives]

Objectives:

·      Clean

·      Simple

·      Clearly demonstrates brand extension and problem solving

·      Represents brand

I am proud of this project and have enjoyed watching it’s progress. By keeping the color pallet simple, I really believe the designs are elegant, modern, sophisticated, and clean. I dialed down my use of the triangle to keep the clean feeling and to not take the power off of the logo.

What is great about my logo is the angle that I am able to play off of. This gives the brand a more edgy and modern feel and allows for multiple solutions outside of the boring horizontal and vertical. My brand has developed greatly beyond my first solutions. The brand has taken a told from actually showing the furniture in the logo, so allowing the name and the promotional materials to speak for themselves. I didn’t want it to be very obvious that Home Run was a furniture store, but I didn’t want it to be associated with baseball either. I think my solution has come across a simple solution that is modern and sophisticated. I also wanted room to be a little cutting edge, and the angles allow me to do this.

Project 2: Furniture Store Identity [Designs for in-class critique]

LETTERHEAD

OPENHOUSE MAILER

 POSTER

 ENVELOPE

BUSINESS CARDS